Pixie Dixie was launched in 2006 by Tina Higginson, focusing on designing and marketing high quality children’s nightwear.
At that time Tina was working at the Portland Children’s hospital and couldn’t help notice that the sick children were all mostly wearing boring standard pyjamas. She felt that special pyjamas might help cheer them up just a tiny bit during what was a terribly upsetting time.
Tina also has a large posse of goddaughters and nieces, and for years had been buying PJs for their presents, and always struggled to find really nice ones. Et voila, two and two became four, and Pixie Dixie was born.
The initial intentions hold good today; make high-quality, durable PJs that children love to wear and mums, god parents and aunties love to buy as unusual children’s gifts.
We are inspired by motifs that children have enjoyed throughout the decades; London buses, soldiers, cars, love hearts and princesses.
During our journey Pixie Dixie PJs has become the nightwear of choice for thousands of children from Dubai to Devon, Los Angeles to London. There maybe even a real prince or princess asleep tonight in a pair of Pixie Dixies!
Their durabilty is born out by the first pictures we took for our 2006 website launch featuring sisters Annabel, then aged two, and one-year-old Zoe. A bit later along came number three sister, Odile, and guess what, she loves today sleeping in that same butterfly nightie worn by Annabel all those years ago!
Yep, this Pixie Dixie nightie has travelled the world and been worn and washed and washed and worn, again and again, and is now Odile’s favourite.
Now, Annabel, Zoe and Odile are wearing nightwear from our current and previous ranges. Annabel has reached a happy 11 years of age and so is enjoying her final Pixie Dixie nightdress, Zoe is catching up and quickly outgrowing our range, but we still have some favourites in store for number three sister, Odile, who has dreams of marrying that prince
Nine years on and we are proving as durable as our nightwear, going from strength to strength, having been stocked by Harrods, Selfridges, and Fortnum and Mason along with the Children’s Salon and numerous other stores around the globe, as well at online at www.pixiedixie.co.uk.
Oh and yes, we really weren’t playing make believe about true Princes and Princesses wearing our nightwear. As the pyjamas of choice at Kensington Palace have indeed been from Pixie Dixie!